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Persuasive Copywriting: Is it “Helping ” or “Hurting” your business?
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By: Elizabeth Neal |

*The “writing” in this article may have affiliate links. By FTC Standards I am required to let you know that affiliate links are present. I may make a small amount of income on them when you use them.
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Why Keep Track of Conversions

You might be wondering how to tell if your copy is successful. In an ideal situation, you would update the copy on your blog or sales page and a flood of new customers would come flooding over to you.

But for many small business owners and solopreneurs, this doesn’t happen. So, how do you know if your copy is helping or hurting your business?

A Call To Action

When you create a copy, you should have a ‘call to action’ included at the bottom of your page. You can use a metrics program like Google Analytics to see how many visitors follow through on your call to action.

The visitors that perform your requested action are known as ‘conversions’. Most industries. have a conversion rate of 1-2%. That means for every 100 visitors to your blog, only one or two will complete the call to action. This is typical and not usually a cause for concern.

Always Measure Conversions

Once you’re familiar with your typical conversion rate, you can tweak your copy and study the results.

For example, if you have a sales page and you tweak the headline, you’ll look at your conversion rate to determine if the newer headline is effective. If the headline is better, you will usually see an increase in your conversion rate.

But if the new headline is not connecting with potential customers, then you will most likely see a decrease in your conversion rate.

Tweak One Thing At A Time

Now that you understand conversion rates, you might be tempted to make several changes to your blog and see how visitors respond. But this is not a good idea.

If you make multiple changes and your conversion rate plummets, how will you know which element caused the problem? You will not know and you will be stuck with a blog that is no longer converting visitors into customers.

Beyond Your Website

Conversion rates are used in other forms of marketing in addition to
your blog.
For example, if you purchase a Facebook advertisement, you will be able to see analytics (called Facebook Insights) about your campaign. You will be able to see a conversion rate for your advertisement so you can tell if your ad was successful or not.

This is not specific to Facebook. Almost every social media network that allows you to buy advertisements will provide you with detailed metrics including conversion rates.

Tracking your analytics across your blog and social media platforms is a valuable way to learn more about your audience. It also gives you the opportunity to see what type of copy your audience responds best to.

Things To Help With Copywriting

Persuasive copywriting is hard work and it is common to get stuck on this task. Even accomplished copywriters struggle with a blank page from time to time.

But before you throw in the towel, try some of these tips to get your creative juices flowing.

1. Think about your goal

Sometimes, it is hard to write when you do not know the goal of your content. You need to decide what the purpose is behind what you’re writing.

If you are working on creating content, what is your goal? Are you showing your readers how to use a new product? Are you teaching readers how to troubleshoot a technical problem or persuading them to join your mailing list?

2. Use a mind map.

Brainstorming is a great way to see a common topic in a new light. You can use an online tool to help you create a mind map but many people find it easier to come up with new ideas when they use pen and paper.

Once you are ready to start your mind map, set a timer for five minutes and keep your hand moving. Capture ideas as they come to you without taking time to judge them. When you judge ideas, it often takes you out of the creative flow that you are in and makes it hard to create.

3. Create an outline.

Once you have created a mind map, it is time to organize it. One of the best ways to do that is to use an outline.

Some people prefer to use full sentences and go in-depth with their outline while others prefer to use bullet points consisting of just one or two words. But it is best to use the outline form that feels most natural to you.

4. Start anywhere.

The benefit of having an outline is that you can start anywhere in your project that you feel comfortable with. So if you like writing conclusions best, then that is where you can start. Remember that this copywriting project is only a first draft. You can always edit and polish it later.

5. Consider hiring a Pro.

If you are not comfortable or experienced in writing, you might want to think about hiring a copywriter. A professional writer can take your outline and turn it into compelling copy.

You may also save a bit on your budget if you have already done your research and have an outline since your writer will not have to spend valuable time doing these tasks.

If you would like to do your own copywriting but still want guidance from an experienced mentor, then hiring a copywriting coach might be helpful to you.

A copywriting coach can look over your work and give you pointers to make it even stronger.

6. Include a call to action.

A call to action is the point in your copywriting where you ask your reader to do something. You might ask your reader to share a video you created, subscribe to your mailing list, or follow you on social media.

Keep in mind that you should only ask your reader to do one thing at a time. If you offer too many options, your reader is likely to do nothing. 

Copywriting is a valuable skill. But if it is not where you shine or you hate doing it, then do not be afraid to admit that. The sooner you acknowledge this; the sooner you can hire someone else to take over this important business task.

Copywriting Sales Letters

An example of Copywriting Sales Letters can be found on my blog, click here:

Copywriting Headline

I have included an example of Copywriting Headlines here:

Need more help with your copywriting? Download the free workbook.

Try this Content Schedule to help you stay focused.

This 4-Page Schedule will help you produce quicker and more efficiently.

I hope you find this site interesting and of value. But, most importantly,
I hope that the content in this site helps you achieve the traffic levels you
are aiming for.

If you can use even half of the information in this article
to help achieve your goals, please do me a big favor and share it with others!

Our mission is to help each other and forming good habits is a start!

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Send it to your tribes.

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Wishing You Online Success!

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Elizabeth Neal

Freelance Blogger



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