By: Elizabeth Neal | MyAmazingContent.com
Note: The “writing” in this article may have affiliate links. By FTC Standards I am required to let you know that affiliate links are present. I may make a small amount of income on them when you use them. Thank-You for your support!
Writing The Perfect Sales Letter
Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it.
Then we can transfer it to the main Sales site Page when we are designing our basic site in step 5. The main reason we are writing our sales copy before we ever write a word in our e-Book is that it hasn’t actually been created yet, which means there is absolutely no limit what you can write in your sales letter.
The sales letter doesn’t fit the e-Book; its the other way around.
Now you can describe exactly what your e-Book will show to the potential customer. There are no restrictions on what you can write in the sales letter.
When the sales letter is completed you can then incorporate all the ideas you have come up with into your e-Book.
Your sales copy must do the following three things:
* Get the attention of the prospects
* Communicate the benefits of the product
* Persuade the prospects into the desired action
Remember the most important part of your page design is your actual sales copy. A fancy website and graphics help but the key is in the words used.
Sales letter Structure:
This is the structure that you should use for your sales copy. If you check out the best sales letter they will all follow this formula?
The main function of the header/title is to grab the readers attention. The header should be displayed in a large, bold font. This demands your potential customer’s attention and intrigues them to read further on.
Be sure to include your logo or e-Book cover (discussed later on) close to the header. If your header is not well designed you run the risk of losing the potential customer straight away. Spend time creating your header.
section promises the potential customer a huge benefit which is almost too good
to be true. Its ok if its a bit too unbelievable the testimonials will take
care of that.
Here is an example of such a headline:
Discover how my 5 step affiliate program can increase your income by 10,000 a month.
In this section, you should include testimonials that both old/new customers have sent you about your product or service. You probably don’t have any customers yet so email some potential ones your e-book for free in exchange for a testimonial. When you do start selling you can always ask a new customer for one.
Now the testimonials page has assured the potential customer that you can fulfill the promises you made in your header also you have gained a bit of trust from your potential customers so anything else you say that follows the testimonials page will be taken as true.
This is the reason why the testimonial is placed at the top to gain trust right away where if it was placed at the bottom after presenting some good sales copy it may be already too late.
Info and Product
In this section, you will give info on what your product or service is about. You should show your customers a list of problems in this area. Agree with the customers, on how frustrating these problems can be and how you, yourself dealt with these problems.
The key is to show the person that you have a deep understanding of this area and you are an expert on the subject. That is very important.
Next, you must introduce your product as a solution to the problem. Then you must have a proper e-Book cover design. This is crucial. Many people have never purchased an e-book so you must give them some idea what exactly they will be purchasing
This section is basically telling your potential customer of the benefits they will receive from purchasing your product. Show your potential customers the enjoyment they will get from using the product.
Give them as much information on your product as you can. Use bullet points to emphasize the benefits. Put in another testimonial just to remind the person that it’s all true. Keeping their trust is highly important.
This is a powerful tactic used to increase sales. Including free bonuses with the purchase of your e-Book will increase the perceived value of the e-Book. Also, a deadline on bonuses is also a good way to speed up consumer purchases. Bonuses also reduce the risk of money back returns.
Offering a guarantee to your potential customers takes the risk off their shoulders. A good guarantee is a final bit in the jigsaw that will make the person finally purchase the product.
The agreement is such that if the customer is not happy with their purchases then can get a full refund. You must remember that lots of your potential customers will be first-timers, therefore, a guarantee puts their minds at ease.
Guarantees can be 30 days, 60 days, or a lifetime; however such guarantees must be backed up with an exceptional product.
This is one of the most important steps in the sales letter; this is where you close the sale. In this section, you must include your most appealing benefit and finally ask for the order, because if you don’t they won’t.
Finally, make it easier for them to order like an order now button shown below. At this stage, you should start to write your sales letter in Microsoft word we will concentrate on the HTML design and implementing the sales letter in it in section six but for now, just concern yourself with writing your sales letter.
Credit card Transactions
Finally, you will need to find a credit card processor later on so your e-Books can be ordered. The one I seriously recommend is Clickbank. I’ll go into them in more detail in section 6 but for now, I want you to know that all these companies, including Clickbank, have a set of rules that you must abide by to use their software. Don’t panic ill go through these rules now.
Basically, it involves putting a certain amount of details in your sales letter and product delivery page so you can be accepted by your credit transaction company.
You must provide on your sales page:
- Detailed description of your product
- Buy now link
- Explain how the product will be delivered
- Mention how long the delivery will take
Please Note: theses are rules not suggestions
So that is everything you need to know on how to write your sales letter, hers a quick summary.
We need to:
Write the sales letter before the e-Book
Sales letter structure must have a header, promise, Testimonial, info and product, benefit, bonuses, guarantee, and summary.